Marketing Firm vs. Agency: We Break Down the Difference
In everyday conversation, the definition of marketing firm versus agency doesn't matter all that much -- but, nowadays, most people aren't relying on conversation alone when looking for help from a business.
Instead, they're using search engines.
People conduct online research quickly -- in fact, 92% of searchers choose a business on page one of search results. With such speedy decision-making, it's critical you know which search terms will serve you the business most likely to help you succeed.
For this reason, it's vital you know whether you need to search "marketing firm" or "marketing agency". While they sound similar, they typically offer vastly different services.
Here, we're going to explore the difference between marketing firms and marketing agencies to ensure you're able to find the business best-suited for your needs.
Marketing Firms
Consider the term "law firm". I'm willing to bet you associate that term with a group of professionals with a specialized range of services who all work for one company or organization.
A marketing firm is incredibly similar in nature.
In the traditional sense, a marketing firm is a group of professionals who likely specialize in one or two areas of marketing.
PR firms, for example, hire employees who can focus on implementing PR campaigns for clients. A PR firm can help you with needs related to public relations, but it won't have in-house employees ready to handle your SEO needs, or capable of implementing an advertising campaign.
For a more comprehensive approach, you'll want to consider a marketing agency, instead. Let's explore the definition of an agency, next.
Marketing Agencies
A marketing agency offers a broad range of services to help you implement an integrated marketing strategy for all your brand goals.
For instance, you might hire a marketing agency to assess your current marketing strategy and help you create a stronger brand voice or connect to a larger audience. They might use a combination of SEO, social media, advertising, and PR to ensure your business goals are met.
Unlike a firm, a marketing agency is made up of a group of "agents", or individuals who operate under one brand, but typically act independently. Consider the similarities to a real estate agency -- each real estate broker operates under the brand's name, but has clients, goals, and services independent of the agency as a whole.
When seeking help from a marketing agency, you might want to focus your search term further -- for instance, you could search "digital marketing agency near me". A digital marketing agency will have in-house talent ready to help you with marketing related to digital strategies, including SEO, website design, social media marketing, and display advertising.
Alternatively, you might check an agency's team profile page to find out whether individual agents focus or specialize in digital marketing.
If you're interested in hiring an agency, take a look at HubSpot's list of partner agencies to find the right fit for you.
Contact: shopify marketing agency
Should I Hire An Employee Or A Digital eCommerce Agency?
Many businesses debate hiring an in-house marketing employee with hiring an external agency. Although there is definite value in adding internal staff, we find that hiring an external partner provides more return for a smaller annual investment. For example, let's look at the breakdown below:
1 Year Expenses
Internal Marketing Employee
SKILLS & BANDWIDTH
Companies typically have two options when hiring internal employees: specialists or generalists. Specialists provide value because they have a high level of understanding about a specific area. However, their bandwidth to perform tasks outside of this area. will be lower and require additional training.
By contrast, generalists are able to perform many different kinds of tasks at a lower level. This can help businesses accomplish more, but generalists lack refined skill sets that can help them move the needle.
FINANCIALS
Estimated Average Annual Salary: $ 70,000
Estimated Average Annual Benefits: $ 14,000
Estimated Average Annual Training, On-boarding and Equipment: $ 5,000
Total: $ 89,000
External Agency Partner
SKILLS & BANDWIDTH
With an agency, you gain access to an entire team of highly skilled specialists. As a result, this unrivaled expertise can help your business grow with a smaller investment. With an inbound marketing retainer at Groove Commerce, you' ll gain access to the following:
Digital Strategists
Interactive Designers
Front-End and Back-End Developers
Dedicated Account Managers
FINANCIALS
Estimated Total Annual Marketing Retainer: $ 84,000
Full-service administrative are cost effective because you don't have to worry about extra expenses, which also gives you more control over your budget.
Granted, both scenarios can go up or down depending on your needs and investment. However, we find that intervention are able to provide more value for the investment than in-house employees.
Contact: ecommerce agency denver
Should I Hire An Employee Or A Digital eCommerce Agency?
Many businesses debate hiring an in-house marketing employee with hiring an external agency. Although there is definite value in adding internal staff, we find that hiring an external partner provides more return for a smaller annual investment. For example, let's look at the breakdown below:
1 Year Expenses
Internal Marketing Employee
SKILLS & BANDWIDTH
Companies typically have two options when hiring internal employees: specialists or generalists. Specialists provide value because they have a high level of understanding about a specific area. However, their bandwidth to perform tasks outside of this area will be lower and require additional training.
By contrast, generalists are able to perform many different kinds of tasks at a lower level. This can help businesses accomplish more, but generalists lack refined skill sets that can help them move the needle.
FINANCIALS
Estimated Average Annual Salary: $70,000
Estimated Average Annual Benefits: $14,000
Estimated Average Annual Training, On-boarding and Equipment: $5,000
Total: $89,000
External Agency Partner
SKILLS & BANDWIDTH
With an agency, you gain access to an entire team of highly skilled specialists. As a result, this unrivaled expertise can help your business grow with a smaller investment. With an inbound marketing retainer at Groove Commerce, you'll gain access to the following:
Digital Strategists
Interactive Designers
Front-End and Back-End Developers
Dedicated Account Managers
FINANCIALS
Estimated Total Annual Marketing Retainer: $84,000
Full-service agencies are cost effective because you don’t have to worry about extra expenses, which also gives you more control over your budget.
Granted, both scenarios can go up or down depending on your needs and investment. However, we find that agencies are able to provide more value for the investment than in-house employees.
Contact: ecommerce agency denver
PPC marketing: dos and don’ts
Pay Per Click (PPC) marketing is a paid search marketing strategy that utilizes search engines to bring in targeted and qualified traffic by paying for their advertising spot on search engines such as Google.
PPC marketing is a powerful digital marketing tool since it allows you to drive highly targeted traffic to your website within minutes. Additionally, the right PPC marketing campaign can generate conversions, leads and sales.
However, there is this underlying impression that anyone can develop an effective PPC campaign. Yes, anyone can start a PPC campaign, but will it bring those sales? It might, or might not.
This results in a company reducing the overall effectiveness of their campaigns and not bringing in the revenue expected when spending their advertising dollars on campaigns.
Here are the top dos and don’ts from our Denver pay per click experts at Denver Media Group!
Dos
1. Conduct keyword research
The first step in PPC ads is making sure to conduct proper keyword research. Denver Media Group’s Denver pay per click experts wants all ads to populate in search results that are relevant to those search results and the audience searching those keywords.
Keywords and their research are an integral part of PPC ads because they determine which ads pop up when your target audience uses specific search terms. If a searcher types a search query for, ‘white claw flasks’,
White Claw is obviously the one ad running for that, but if a different search phrase such as ‘hard seltzer tumblers’ provides different companies and results.
Therefore, you need to conduct extensive keyword research to determine which words your consumers use when looking for products and services that you offer and all of the different types of search phrases that they may use.
2. Create eye-catching ads
The goal for any PPC campaign is for consumers to click on ads displayed on search engines. It's, thus, essential to create eye-catching ads that have a positive effect on your click-through rates and conversions. For instance, try and create excitement with your headlines, e.g., “Do you struggle with PPC ads?”
3. Hire a professional
Many companies prefer the DIY route when handling PPC marketing campaigns to save money; however, only a Denver pay per click expert understands the complex world of Google algorithms, Google Ads, Google AdSense and keyword research.
To be honest, especially amidst COVID-19, managing another task as a business owner or marketer who is unsure what to do is just adding more stress. It is imperative to find experts that are able to help you while maximizing your budget’s spend!
Hence, it is always wise to hire a professional to help you get more clicks and conversions and to manage your PPC budget.
What are the main components of PPC ads that a company should never do!
Don'ts
1. Focus on keyword popularity
Short tail keywords, aka popular keyword phrases, are great way to bring in more traffic to PPC ads but are extremely competitive. Is it worth the money at the end of the day to advertise with these keywords? Are their others that will bring in better results?
This is all of the research and work that PPC experts work on day in and day out to optimize the campaign and evaluate if anything should be switched based on phrases, audiences and search engine changes. Save money and make sure to use a plethora of keywords and optimize the landing pages!
2. Minimize the importance of landing pages
Where is the PPC ad being funneled to? Is this all being tracked in a systematic way with Google Analytics or a CRM? A PPC ad is running to get leads and sales, but without properly funneling the ad to a landing page which allows consumers to take more action, a PPC advertisement can falter.
It is important to understand that the money being spent with a PPC ad is bringing in results or not bringing in results. This allows for better optimization in the future and gives a company the insight needed to understand if more or less money is better for each ad.
3. Don’t let it sit and forget it
The PPC is up and running, so we will forget about it and let it run. No! This is when an expert should be checking in on the advertisement to make sure it is running properly, no changes are needed and that conversions are being funneled to the landing page.
Once a PPC ad is up and running, PPC management should be the next step for the duration of the advertising campaign.
There are the basic do’s and don’ts for PPC marketing campaigns! What else should a company, startup, marketer or business owner do?
Contact: Denver ppc agency
9 Essential Rules for SEO Copywriting in 2020
The concept of copywriting today is understood too broadly to refer to something specific. “Copywriting” includes writing the text for email marketing and long-form articles, sales text for chatbots and much more. For this reason, copywriting and text tools are also inseparable from marketing trends in general.
Usually, a copywriter has tasks and requirements based on new trends, updated algorithms or popular topics. The applications, tools and competencies, especially in the realm of search engine optimization (SEO), are ever-changing – we can see this in action with online courses, which frequently develop new programs and lesson plans.
The idea that “content is king” still rings true today, and the demand for an “SEO copywriter” has grown. If you want to know more about SEO copywriting from the point of view of experts and how to write great content in 2020, read on for some essential tips.
Rule 1: Creative Copywriting Changes But Some Things Stay the Same
The skill to write interesting, easy-to-read and well-structured content will never become obsolete, so it’s worth producing this type of content regardless of trends – especially if you are a startup owner who wants to attract an audience for your business and gain loyal followers.
Let’s talk about specific rules in copywriting. First of all, you need to remember that creative copywriting must follow up-to-date requirements. SEO copywriting is a trend in itself, and you have to learn how to write well according to the modern rules.
In general, business owners and entrepreneurs will be in need of content writers to promote their projects, services or business value. They will hire an denver seo company website content writer to create texts for emails, blogs and ads – these texts are largely how brands maintain awareness in 2020.
Knowing how to write in general, how to write for websites and understanding the art of brand storytelling will always be necessary to write for SEO. There’s always more to good copy than SEO techniques – audiences have to want to read the marketing content being produced, and quality content is the only way to do it.
Rule 2: Understand SEO Techniques and How to Communicate With Clients
As we live in an era of written communications, you need to use your words wisely to appeal to your audience. Spend time selecting the right words, whether for correspondence by mail, in chat rooms or to communicate your brand message to users and readers.
Today, access to the audience is absolutely everything, and we’ve never been closer to the audience than we are right now. Since the invention of printing, there have always been many barriers between the author and the reader, from the publisher who made the decision to publish to the person who delivered the newspapers to the reader. And between them, there were editors, proofreaders, layout designers, typesetters and a half dozen other people who could change the main message and bring another point of written communication.
Today, thanks to social networks, any of us can become a published author in minutes – not only publishing a text but getting an audience. This is a new and wonderful world. However, to find the audience and to make your content and message visible, you have to use SEO. Here’s how to go about it:
Learn the SEO basics then follow new trends and learn other expert techniques.
Conduct keyword research and find the best matches.
Be relevant and communicate the correct message to your audience.
Avoid keywords stuffing and other SEO crimes.
Analyze featured snippets and write according to topics and questions that interest your target audience.
Choose the correct titles and header.
Focus on the meta-tags: You have to optimize them.
Provide a unique text with valuable information.
Rule 3: Put in the Time to Find the Right Words
You have to write content according to your specific genre and style and keep the voice of your company. It’s not only about keywords and technical aspects; your work should also be unique and interesting, bringing real value to readers.
Learning to work with the text is vital. If you work in a software niche with an intellectual product that can neither be felt nor tested, the challenge lies in using the correct words to describe your product in the simplest way while simultaneously applying SEO techniques. You can find experts who natively know how to talk about your business niche and can write this type of content in the best way, taking into account modern SEO trends.
Rule 4: Follow the Marketing Trends
Marketing is the closest friend of SEO. Users trust in advertising and content, so you need to keep up with the latest industry trends and news. Every year the online audience is growing, and more people are starting to use marketing techniques. The last thing you want is to be left behind.
Rule 5: Look Into the Future
Sales-focused copywriting is changing all the time. For example, writing a simple and succinct script for a chatbot, with an in-depth understanding of the client’s pain points, would not have been a task for an SEO and marketing copywriter a few years ago.
Web copywriting in 2020 has been moving in a very particular direction. Expensive advertising campaigns and sales channels have been introducing more complex technologies, like auto-funnels with notifications and retargeting, auto-workshops, chatbots and ringing. Of course, copywriters are needed to write message chains, create texts for signatures and product pages, write webinar scripts and even call and message scripts for sales managers.
These methods, though increasingly popular, are complicated and costly, and it is already difficult for micro-businesses to afford it. A truly automatic funnel with all the bells and whistles is a major cost.
Rule 6: Write Long-Form Content for SEO
Tough sales methods require lots of text, especially with buyers growing rapidly. Each potential buyer needs to understand a company and its brand, how reliable it is and if there is a community of “fans” around it.
You need to connect with your audience – write cleverly, build relationships with readers and potential clients and turn them into regular customers rather than one-time buyers. And here, too, there is work for copywriters: They will need to write live posts and long-read articles, use storytelling and tactics of lively persuasion in texts, draw up a funnel for warming up and send out newsletters.
Rule 7: Do Not Forget About Voice Search
With the widespread use of virtual assistants in smartphones, more and more requests will be made through voice search. Already, there is a trend towards adopting SEO copywriting for voice query language. Voice search scripts are a whole new ballgame when it comes to SEO copywriting, but it will likely become increasingly popular.
Rule 8: Figure Out Your SEO Content Strategy
Content for articles and sites in 2020 should be exclusive and produced by many experts, writers, SEO specialists and marketing professionals. You should provide complete information and comprehensive answers to users’ requests. Your content has to have a strategy too. It is easier to produce text if you assemble a team of quality authors and occupy a specific niche with a strategy.
Rule 9: Always Provide Useful and Reliable Information
Today, search engine robots have learned to rank content by benefit. Poor-quality content is already being ignored – not only by search engines but by users. According to SEO experts, robots will learn how to determine the rewrites of the first page of results, and low-quality articles will not be indexed and ranked by search engines like Google.
Final Thoughts
An important thing to understand is that you need to communicate with your audience daily. You can also use new SEO trends as the basis for promoting your service or brand to push you higher up on the search engine results pages (SERPs). But some things will never change – storytelling has always been the main branding tool.
Read articles by the founder of any branding theory and you will find that a good story is the main engine of the whole. Good stories can help to grow your business.
In the game of personal branding, when clarity and quality content – as well as your message – shine through, half the SEO copywriting battle is won.
SEO Services Provider in Denver
SEO Services Provider in Denver
Denver seo company, Colorado SEO Pros, The SEO Expert and Altitude SEO services providers are famous in the city. Owing to a lot of commercial and entertainment activities in Denver city, small medium businesses need SEO marketing campaigns aggressively.
Conclusion
Trustworthy Web Optimization Services
In this article we have tried to help you out in understanding latest SEO happening, info about in use SEO tools and local SEO service providers in Denver CO.
By having comparison of all known SEO experts in Colorado we have come up with the SEO packages that best suits your business and less heavy on pocket. Affordable yet quality SEO services are missing in Denver city which are available now. Website Optimization is not an easier task in 2018 onward by using just premium SEO tools. Frequent Google Search ALGO updates has changed the SEO altogether and only those can do better Search Engine Optimization now which are better aligned with Search Engine Algorithm updates and have great research in it.
